Brand New Day: The Highs and Lows of Starting a Small business is a humerous, diary-style account of the trials and tribulations of building a business.

This book is the story of the first four years of Lara Solomon's business, LaRoo. It starts in 2004 when she left her full-time marketing role to set out on her own business adventure. Mocks movile phone socks was the brand she launched in 2004. In her diary she talks about the challenges she faced and things that went well, as well as things that didn't go quite as well.... what she achieved and what she messed up - sometimes very expensively!

Lara invites you to read this book and take away ideas for your own business, learn how not to do it, or just to get a better understanding on what running a business is all about.